Executive Market Research-It Services

Title: Job Description: Executive Market Research - IT Services at Torry Harris
Introduction:
Torry Harris Integration Solutions is a global leader in IT services and consulting, specializing in integration, API management, and cloud solutions. With a strong and expanding presence in the technology industry, Torry Harris is actively seeking an Executive Market Research professional to join our team. As an Executive Market Researcher for IT services, you will play a key role in identifying market trends, understanding customer needs, and aligning our offerings with market demands.
Key Responsibilities:
1. Market Analysis:

• Conduct extensive market research to evaluate the potential demand for Torry Harris' IT services, including integration, API management, and cloud solutions.
• Identify emerging market trends, competitive landscape, and customer buying patterns.
• Analyze the market dynamics by tracking key indicators such as market size, growth rate, and industry forecasts.
• Provide insights and recommendations on effectively positioning Torry Harris' offerings in the market.

2. Customer Insights:

• Conduct primary and secondary research to understand customer needs, pain points, and preferences in the IT services space.
• Evaluate customer feedback, surveys, and market analysis to identify gaps in the market and opportunities for product or service improvement.
• Collaborate with internal stakeholders, including product management and sales teams, to gather customer insights for strategic decision-making.
• Develop customer profiles, personas, and segmentation to align marketing strategies and customize messaging.

3. Competitive Intelligence:

• Monitor and analyze the competitive landscape to identify direct and indirect competitors, their offerings, market positioning, and strategies.
• Conduct regular competitive benchmarking to evaluate Torry Harris' market positioning, strengths, weaknesses, opportunities, and threats.
• Provide insights and recommendations on differentiating Torry Harris' IT services from competitors, and opportunities for product/service enhancements.

4. Market Strategy and Planning:

• Collaborate with the marketing team to develop and execute market strategies that align with Torry Harris' business objectives.
• Develop marketing plans and campaigns targeting specific customer segments, industries, or geographies to generate leads and increase brand awareness.
• Identify market opportunities for expansion and growth of Torry Harris' IT services portfolio.
• Contribute to the development of sales enablement materials, including presentations, sales guides, and competitive analysis reports.

Qualifications and Skills:

• A bachelor's or master's degree in business administration, marketing, or a related field.
• Proven experience in market research, competitive intelligence, or a similar role within the technology industry.
• Strong analytical skills and the ability to collect, analyze, and interpret data.
• Proficiency in using market research and competitive intelligence tools.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively across teams.
• Strong business acumen, with the ability to understand customer needs and translate them into actionable strategies.
• Familiarity with IT services, integration, API management, or cloud solutions is preferred.

Join the Torry Harris Team:
At Torry Harris, we value innovation, collaboration, and expertise. By joining our team as an Executive Market Researcher for IT services, you will be at the forefront of understanding market dynamics, customer requirements, and competitive trends. You will play a crucial role in shaping our marketing strategies and driving the growth of Torry Harris' IT service offerings. If you are passionate about technology, research, and making a difference in the industry, we invite you to apply and embark on a rewarding career journey with us.
To apply, please visit our careers page and submit your resume, cover letter, and relevant work samples. We look forward to hearing from you!