AddressWe are seeking a Digital Marketing Managerto help us make better business decisions based on our marketing data.
Skills Required:
- Bachelor's degree in marketing or a related field.
- Proven 3 years to 4 years of working experience in Digital Marketing.
- Demonstrable experience in managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels.
- Solid knowledge of website analytics tools.
- Working knowledge of ad serving tools.
- Experience in setting up and optimizing Google Ad words campaigns.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Roles & Responsibilities:
- Plan and execute all Digital Marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Design, build, and maintain our social media presence.
- Measure and report the performance of all Digital Marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Skills: Online Marketing, Social Media, Email, Measurement
Experience: 3.00-4.00 Years
