Digital Marketing Executive

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated Digital Marketing campaigns from concept to execution.

Responsibilities

· Plan and execute all Digital Marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

· Design, build and maintain our social media presence

· Measure and report performance of all Digital Marketing campaigns, and assess against goals.

· Identify trends and insights, and optimize spend and performance based on the insights.

· Brainstorm new and creative growth strategies

· Plan, execute, and measure experiments and conversion tests

· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

· Be able to understand human & human behaviour.

· Collaborate with agencies and other vendor partners

· Evaluate emerging technologies.

Requirements-

· Graduate/Post Graduation degree in marketing or a related field

· 2 to 3years work experience in Digital Marketing

· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

· Solid knowledge of website analytics tools (e.g., Facebook Ad. Manager, Google Analytics, NetInsight, Omniture, WebTrends)

· Working knowledge of ad serving tools (e.g., DART, Atlas)

· Experience in setting up and optimizing Google Adwords campaigns

· Strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in online marketing and measurement.

Office Timings- 10am to 7pm