AddressAn SEO Executive plays a crucial role in the digital marketing landscape, focused on optimizing a website's visibility and performance in Search Engine results pages (SERPs). This role involves a combination of technical, analytical, and creative skills to enhance a website's organic search rankings and drive valuable traffic.
Key Responsibilities:
- Keyword Research: Conduct in-depth keyword research to identify relevant search terms and phrases that align with the business goals.
Analyze keyword competition and search volume to make informed content and optimization decisions.
- On-Page Optimization: Optimize website content, meta tags, and HTML elements to enhance Search Engine crawlers' understanding of the site's relevance.
Ensure proper URL structure, internal linking, and mobile-friendliness for a seamless user experience.
- Content Development: Collaborate with content creators to develop high-quality, keyword-rich content that appeals to both users and Search Engines.
Implement SEO best practices for content, including keyword integration, headers, and meta descriptions.
- Off-Page Optimization: Develop and execute link-building strategies to increase the website's authority and credibility.
Monitor backlinks for quality and relevance, disavowing toxic links when necessary.
- Technical SEO: Identify and address technical issues that impact website performance, such as site speed, crawlability, and indexability.
Implement structured data and schema markup to enhance Search Engine results.
- Analytics and Reporting: Utilize SEO tools and analytics platforms to track website performance, keyword rankings, and user engagement.
Create regular reports to provide insights and recommendations for continuous improvement.
- Competitive Analysis: Monitor and analyze competitors' SEO strategies and performance to identify opportunities for improvement.
- Algorithm Updates: Stay up-to-date with Search Engine algorithm changes and adapt SEO strategies accordingly.
- Local SEO: Optimize websites for local search by managing Google My Business profiles, local listings, and online reviews.
Qualifications:
- Bachelor's degree in marketing, business, or a related field (preferred).
- Strong knowledge of SEO best practices, Search Engine algorithms, and ranking factors.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, Moz, SEMrush, or similar platforms.
- Basic understanding of HTML, CSS, and web development.
- Excellent analytical, problem-solving, and communication skills.
- Creativity and the ability to think strategically to drive organic search growth.
- Experience with content management systems (e.g., WordPress) is a plus.
- Strong attention to detail and the ability to manage multiple tasks and projects simultaneously.
Deedok It Solutions is looking for .
Education : Any Graduate / Post Graduate
