AddressJob Description
About Groww
We are a passionate group of people focused on making financial services accessible to every Indian through a multi-product platform. Each day, we help millions of customers take charge of their financial journey. Customer obsession is in our DNA. Every product, every design, every algorithm down to the tiniest detail is executed keeping the customersʼ needs and convenience in mind. Our people are our greatest strength. Everyone at Groww is driven by ownership, customer-centricity, integrity and the passion to constantly challenge the status quo.
Are you as passionate about defying conventions and creating something extraordinary as we are? Letʼs chat.
Our Vision
Every individual deserves the knowledge, tools, and confidence to make informed financial decisions. At Groww, we are making sure every Indian feels empowered to do so through a cutting-edge multi-product platform offering a variety of financial services. Our long-term vision is to become the trusted financial partner for millions of Indians.
Our Values
Our culture enables us to be what we are — Indiaʼs fastest-growing financial services company. Everyone at Groww enjoys the autonomy and flexibility to bring their best work to the table, as well as craft a promising career for themselves.
The values that form our foundation are:
We are a passionate group of people focused on making financial services accessible to every Indian through a multi-product platform. Each day, we help millions of customers take charge of their financial journey. Customer obsession is in our DNA. Every product, every design, every algorithm down to the tiniest detail is executed keeping the customersʼ needs and convenience in mind. Our people are our greatest strength. Everyone at Groww is driven by ownership, customer-centricity, integrity and the passion to constantly challenge the status quo.
Are you as passionate about defying conventions and creating something extraordinary as we are? Letʼs chat.
Our Vision
Every individual deserves the knowledge, tools, and confidence to make informed financial decisions. At Groww, we are making sure every Indian feels empowered to do so through a cutting-edge multi-product platform offering a variety of financial services. Our long-term vision is to become the trusted financial partner for millions of Indians.
Our Values
Our culture enables us to be what we are — Indiaʼs fastest-growing financial services company. Everyone at Groww enjoys the autonomy and flexibility to bring their best work to the table, as well as craft a promising career for themselves.
The values that form our foundation are:
- Radical customer centricity
- Ownership-driven culture
- Keeping everything simple
- Long-term thinking
- Complete transparency
Job Requirement
Roles & Responsibilities:
Required:
- Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital, and brand design.
- Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies
- Own ideation, conceptualization, and execution of Key Visuals and Promotion Campaigns to help drive marketing objectives by leveraging the content to shape the narrative in a visually compelling and provocative manner
- Direct and supervise creative from concept through execution along with the Copy team
- Manage deliverables and the design team. Collaborate across various teams to achieve the marketing goals
- Provide clear creative direction, motivation, and inspiration to the design team
- Work on design strategies that are insightful and stimulate good work
- Enforce brand guidelines across all internal & external departments including businesses, marketing, acquisition, PR, etc.
- Experience in both mainline & digital creative thinking would be preferred
- Able to work in a fast-paced environment with the ability to understand creative briefs and generate unique ideas
- Knowledge about investing will be a plus
EXPERTISE AND QUALIFICATIONS
- 6-8 years of experience in copywriting for advertising, digital, and social. Can look at financial brands from a fresh angle.
- 1-2 years of experience leading a team
- Strong sense of creative storytelling, content writing, user experience, and marketing and possess ideation skills that stretch across various communication media
- Experience balancing strategy and copy, leading and managing a team of copywriters and other stakeholders.
- Ability to thrive as a collaborator/co-creator - willing to shape ideas as well as build on the ideas of others.
- Good sense of brand guideline
- Project Management
- Take ownership of QC of all the assigned work
