Senior Creative Copywriter (Dig00969)

Job DescriptionWe are seeking a talented Creative Copywriter to join our Digital Marketing team. The Copywriter will be responsible for crafting compelling and engaging copy for various digital channels, including websites, social media, email campaigns, blogs, and advertisements. The ideal candidate will have a passion for storytelling, a keen understanding of brand voice and tone, and a track record of producing high-quality content that drives results.
Key Responsibilities:

• Copywriting:
  • Develop clear, concise, and persuasive copy that resonates with target audiences across digital platforms.
  • Write engaging headlines, taglines, slogans, and body copy for advertisements, social media posts, emails, and other marketing materials.
  • Collaborate with designers, marketers, and other team members to brainstorm and develop creative content ideas and concepts.
• Campaign Strategy:
  • Contribute to the development of digital marketing campaigns by providing copywriting expertise and insights.
  • Participate in campaign planning meetings to understand objectives, target audience, messaging, and KPIs.
  • Ensure consistency of messaging and brand voice across all digital touchpoints.
• Drive metrics for Digital marketing Campaigns
  • Create compelling copy and scripts for content marketing, performance marketing across Youtube, Meta channels with brand voice and style guidelines.
  • Optimize copy to drive relevant campaign metrics like CTR, Shares, Saves, Engagement etc
• Email Marketing:
  • Write persuasive subject lines, email copy, and CTAs for email marketing campaigns.
  • Segment email lists and tailor messaging to different audience segments for maximum effectiveness.
  • A/B test copy variations to optimize email performance and increase open and click-through rates.
• Content Editing and Proofreading:
  • Review and edit content produced by other team members for clarity, grammar, style, and consistency.
  • Ensure all content meets brand standards, quality benchmarks, and regulatory requirements.
  • Conduct thorough proofreading to identify and correct errors before content goes live.
• Performance Tracking and Reporting:
  • Monitor the performance of digital content using analytics tools and platforms.
  • Track key metrics such as engagement, conversion rates, click-through rates, etc., and provide insights to inform future content strategy.
  • Prepare regular reports summarizing content performance and make recommendations for improvement.

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 5+ years of proven experience as a Copywriter or similar role, preferably in a digital marketing or advertising agency.
• Exceptional writing, editing, and proofreading skills, with a strong portfolio of work demonstrating creativity and proficiency in crafting compelling copy for digital platforms.
• Familiarity with social media platforms, trends, and best practices.
• Strong attention to detail and ability to multitask in a fast-paced environment.
• Excellent communication, collaboration, and time management skills.
• Ability to adapt to evolving trends and technologies in digital marketing and copywriting.