Content writers compose content for both online and offline consumption. The digital media field is growing as new technologies drive users to the Web. He/She needs to be familiar with writing for traditional publications as well as for the Web.
Due to the digital nature of the work, Content writers are often required to know basic design fundamentals and be familiar with digital content management systems. They are also expected to communicate effectively with marketing and SEO/SEM teams, meet strict deadlines and follow editorial guidelines.
A thorough knowledge of standard writing practices is necessary for Content Writers.
- Bachelor's degree programs in journalism, English and other mass communication disciplines
- A flair for writing with an understanding of what works on the internet.
- An ability to work in a team with good communication skills.
- An effective writing style that is fresh, consistent and customer friendly. A knack for editing and proof reading with good research skills.
- Ability to write in a variety of formats and styles for multiple audiences.
- An understanding of keywords and meta tags - Ability to write web page titles, meta tag descriptions, alt tags for images etc.
- Writing web content for websites / portals from scratch.
- Editing and Proof reading content once written.
- Writing, editing and proof reading copy for client projects based on the material supplied by them.
- Writing product descriptions, brand support material etc.
- Proof reading, editing and writing content on a regular basis for building up the website including informative short articles.
2 - 4 years