AddressContent Writer
Responsibilities:
- Create and publish content and market the same with interesting hooks & narratives.
- Curate SEO friendly long form content for on page & off page in the form of Blogs, Listicles, Infographics, Product Pages, Support Pages & Category Pages
- Proofread, re-structure and edit articles by other Content Writers.
- Should be able to write well-thought-out, on-brand copy/stories/product articles/newsletters for a B2C audience.
- To continuously monitor website traffic across pages and user engagement metrics
- To optimize content according to SEO and increase organic traffic to our site.
- Performing content audits to assess how well existing content is performing.
- Performing content gap analyses to determine what type of content is missing and what is needed.
- Manage the editorial calendar and ensure timely publication.
- Should anchor and grow social media presence through engaging content across channels
Job Requirements & Skills:
Qualifications:
- Graduate / post-graduate (Bachelor's and / or Masters in English / Journalism / Communication preferred)
- Google Analytics Certification preferred
Experience:
- 5 to 6 years of Digital Content writing & Content Management experience in Mutual Fund Industry or Financial Services.
- Sound knowledge of Content Management Systems (CMS), keyword research tools, social media platforms, Search Engine Optimization (SEO), and Search Engine Marketing (SEM).
Functional Competencies:
- Impeccable writing skills with the ability to churn out content & concise copies quickly.
- Create compelling content that translates technical information into logical, readable, and understandable content.
- Strong analytical skills, data driven, and fanatical obsession with achieving set goals and ROI
