Senior Content Writer

As a Senior Content Writer, you will create a wide range of content, including case studies, white papers, website articles, email copies, sales collateral, video content, and much more. By collaborating with our MRA, designing, and SEO teams, this role involves learning and strengthening content strategy for building brands and businesses. Additionally, it provides the opportunity to work with an editorial team comprising industry writers, marketing experts, and email teams, contributing to writing on a diverse range of topics and content formats. It also gives you access to global exposure through bylines for content you produce across our publications. Candidates should demonstrate a genuine passion for content writing and have a foundational understanding of B2B content writing with proficiency in US business English.

Skills

• 4+ years of experience as a B2B Content Writer and knowledge of digital marketing
• Basic knowledge of MS Word and Excel. Knowledge of proofreading and SEO tools like MarketMuse or Jasper is an advantage.
• Content samples (preferably with bylines) that demonstrate writing skills with a portfolio of published articles (preferably in the B2B domain).
• Knowledge of US English and Business Writing style
• Ability to work effectively in a fast-paced environment with changing requirements and shifting priorities.
• Strong, clear, and concise communication skills; impeccable grammar and punctuation; and the ability to learn B2B content industry nuances quickly for creating advanced assets and mentoring associates whenever required.
• Ability to meet daily content creation deadlines and learn new concepts with enthusiasm.

Responsibilities

Crafting Engaging Content

• Develop engaging content aligning with the various solutions areas of Machintel.
• Focus on creating narratives that highlight advancements and success stories in the relevant industry.

Utilizing Data-Driven Insights

• Incorporate data-driven insights into content creation.
• Forge meaningful connections and resonate with the target audience through content that leverages data.

Dynamic Content Creation

• Produce diverse content for various platforms or publications.
• Ensure that the content is dynamic, relevant, and resonates with niche audiences.

Lead Generation Focus

• Contribute to content supporting lead cultivation.
• Craft content for customized campaigns that facilitate remarkable brand interactions and success in lead generation.

Content Management and Collaboration

• Adhere to the content strategy and editorial calendars, ensuring consistent content creation.
• Collaborate closely with proofreaders, researchers, design, email and marketing teams and demonstrate a high level of time management and organization to consistently meet daily deadlines for content creation.