AddressResponsibilities:
- Design, plan and execute qualitative user research, to generate actionable insights
- Design the user experience for our digital products, including the creation of process artefacts like Personas, User Journeys, Information Architecture, Interaction patterns, task-flows, sketches, wireframes, etc.
- Conduct design experiments and validation exercises like talk along tests, focus group discussions, A/B testing,usability testing etc. to effectively measure and learn from the outcomes of the design process.
- Collaborate with and lead multi-functional teams through ideation and brainstorming exercises. Familiarity with Design Sprints or other standard UX workshops is a plus.
- Interface with key functions like data-science, analytics, product management and development to assimilate insights from their disciplines into decision making.
- Make internal presentations to stakeholders and BUs about their design interventions to get their buy-ins and feedback.
- Provide guidance, feedback and constructive criticism to other designers
