Business Analyst 2

Company Description

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon India is now Great Place to Work-Certified™. Epsilon has also been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. For more information, visit epsilon.com/apac or our LinkedIn page.

Job Description

As a Business Analyst (BA2), you play a crucial role in the campaign and project lifecycle, specializing in the development and management of campaigns and clients across various accounts. Your key responsibilities encompass overseeing the entire campaign development process, showcasing expertise in account onboarding, campaign setup, SMS setup, and issue resolution. Additionally, you are entrusted with implementing best practices, fostering robust internal and external relationships, and addressing intermediate-level challenges through strategic and data analysis. Your involvement extends to client communication, where you'll showcase sound judgment in problem-solving and actively engage in project and client management.

Why we are looking for you

• You possess expertise in digital marketing, particularly in the realm of email marketing.
•  Your professional background includes extensive experience in team collaboration and client management.
• Your mindset is geared towards streamlining processes to enhance client experiences continually.
• You exhibit a customer-centric approach, always willing to go above and beyond to exceed customer expectations.
• Motivation drives you to excel in a dynamic, results-oriented internet environment, demonstrating a commitment to delivering exceptional service.
• As a team player, you have a proven track record of taking initiative and assuming ownership of responsibilities and deliverables.
• Your strengths lie in building relationships, and you are highly motivated with a strong sense of urgency, capable of inspiring and motivating others.
• Demonstrating both verbal and written communication skills, you excel at bridging gaps and facilitating smooth communication between teams.

What you will enjoy in this role.

You'll be an integral member of a dynamic team, providing you with opportunities to collaborate with various clients and internal teams. Being part of this energetic team, you will engage in a diverse range of initiatives that not only enable you to achieve significant milestones but we take having fun as seriously as we do to make our work

What you will do

• Acts as a proficient liaison between developers, clients, and internal teams, ensuring effective collaboration and understanding.
• Able to interpret customer needs and translate them into written campaign requirements.
• Work on complex technical work and guide campaign teams.
• Proficient in creating client presentations, delivering data analysis, participating in QBRs, creating LOE based on client requirements, and statistics in a simple and clear manner.
•  Understand client SOW, Knowledge of Client’s business, goals/objectives, campaigns and how they utilize email products, and other integrated technologies. 
• Able to manage client expectations based on defined processes.  
• Able to handle multiple clients or individual projects independently. 
• Good team player, with the ability to work effectively with diverse teams and diverse clients.

Qualifications

• 3-5 years of relevant experience
• Bachelor’s degree or post-graduate qualification
• Proficiency in digital marketing and client management
• Strong teamwork capabilities are paramount, along with the ability to adeptly manage multiple projects, communicate persuasively, and act as a liaison between teams.
• Strong communication skills with the ability to engage effectively with clients.
• Eagerness to learn and collaborate within a team.
• Demonstrates perseverance and maintains a positive mental attitude.
•  Flexibility to work in varying shifts.