AddressAVP - Digital Marketing
1. Website Management:
- Look for candidates with hands-on website management experience.
- Prioritize those familiar with analytics tools and troubleshooting.
2. Team Management and Ad Budget:
- Seek candidates with a track record of managing teams of more than 15 people or multiple agencies, especially in Digital Marketing.
- Evaluate their ability to handle substantial ad budgets on Google and Meta.
3. SEO and CRM Knowledge:
- Assess proficiency in SEO practices and experience with relevant tools.
- Look for candidates with CRM system experience, especially in education.
4. Conversion Ratio:
- Prioritize candidates who understand the digital lead-to-sales conversion process.
- Seek examples of how they've improved conversion ratios in the past.
5. Industry Specificity (Higher Education):
- Emphasize the importance of higher education sector experience.
- Look for candidates who can align past experiences with the unique challenges of higher education.
