AddressJob Description :
POSITION – AVP / VP (EMPLOYER BRANDING)
A Go To Market (GTM) Strategist who closely works with Product, Sales and Marketing and creates GTM strategy to grow our employer branding revenue and customer base. We think we have the potential to grow the same by 3X in the next 3 years.
Attracting talent and retaining Talent have been on top of the mind for any CEO/CHRO. As Leaders know great teams bring success to the organisation.
One of the biggest tools to drive the same is “Employer Branding” and therefore, many companies invest consistently in building a strong employer brand. Few Organisations have now dedicated teams managing employer branding in the organisation.
We at Infoedge, understand this pain point which most customers have and we have been therefore investing in bringing in solutions / building it inhouse to solve the same for customers.
In our Portfolio, we have Naukri.com, iimjobs.com, hirist.com, firstnaukri.com wherein millions of jobseekers are visiting our site on daily basis. Who else can offer a very targeted audience to customers to narrate their Employer Brand Story.
Not only this, we also have AmbitionBox in our Portfolio, which is already a no.1 platform in Company Reviews and Salary insights.
We are now looking for a Go To Market (GTM) Strategist who will closely work with Product, Sales and Marketing and create GTM strategy to grow our employer branding revenue and customer base.
The incumbent will closely work with Sales Team across country, Product /Business teams from Naukri/iimjobs/hirist/firstnaukri/AmbitionBox and even meet customers to design strategy and execution.
Education qualification / Work Experience:
MBA from A+ Business School with mini. 10-12 years of experience
Brand Marketing experience of mini. 5-7 years
Employer Branding experience of minimum 3-5 years.
Skills
- Proven experience in employer branding, marketing, or related roles.
- Strong understanding of branding principles, market research, and digital marketing strategies.
- Expertise in building employer brand
- Excellent written and verbal communication skills, with the ability to create compelling content.
- Proficient in utilizing social media platforms, media planning and media buying.
- Creative thinking and problem-solving abilities.
- Collaborative and team-oriented approach, with the ability to work effectively with cross-functional teams.
