Address
Form of workJob summary
Develop, influence and drive the implementation of the growth agenda in the area.Realize growth opportunities by implementing S&D plans related to markets, channels, infrastructure, people, and enablers.The ASM at MARS role serves the purpose of translating business strategies into suitable actions for specific geographies while leveraging local-level opportunities to drive Physical and Mental availability.
Job seniority: mid-to-senior level
Responsibilities
• Set, monitor and deliver key business and S&D objectives at period, quarter, and Annual levels• Develop the markets by using a judicious mix of tools available to drive Physical and Mental availability• Deploy and/or create person neutral systems, processes, and Ways of Working that lead to a fundamentally solid Sales Engine in his/her specific geography.• Influence Key stakeholders such as LM, Trade Marketing, Key Account Managers, Marketing and Regional Category teams of Retailers to align and garner the necessary support to meet growth ambitions in the mid to long-term• Engage with Regional chains to develop & grow business by formulating category and portfolio-specific plans• Maximize throughputs of trade spends (as per agreed norms) and ensure delivery of In-Store Visibility and execution as per MARS standards leveraging tools available• Deployment & Execution of period, quarterly and Annual Business Plans• Deployment and execution of all promotions and BTL activations planned by the National Key account team• Driving the team of Sales Officers, TSIs, Merchandisers, and Promoters to deliver the picture of success in the Modern Grocery outlets formats being covered by the Modern Trade Channel• Driving for all Initiatives planned in the geography towards category management, Additional Visibility elements, multi-site and cross-category placement of products or any other Initiative drive planned by the National Key account team• Handle regional Chains and conduct Key Account management function• Engage with the regional teams of National Chains to develop and execute local level activations• Engage in Data Analytics and derive insights to be applied in driving business with the Regional Chains• Lead, Monitor, Motivate and drive performance by leverage selling tools and incentive programs• Coach SOs on the Mars Sales & Distribution system and drive desired productivity levels• Implement structured training interventions to upskill Sales Officers / TSI / Promoter & Merchandiser team• Recruit desired number of FSA s / KAE s / Promoters and Merchandisers of targeted profiles within specific timelines• Drive adherence and usage of SFA tools to track and build information and actionable outputs to improve in-store execution standards• Conduct Period meetings to monitor performance levels• Ensure efficient backend administration by way of claim submissions, expense statements, account reconciliations and signoff s etc• Ensure a higher level of forecast accuracy on a period level and align with regional Supply chain teams to ensure efficient service levels to customer
Requirements
• Bachelors or MBA degree• Required to have performed an ASM Sales role for at least 4-5 years• Desirable experience in Channel Management, Direct Sales, Exposure to cold chain operations, New Business Development, Route to market development, Team handling• Experienced in working with multi-functional teams in sales, marketing, and logistics domains
Key Skills Needed
• Sales• Distribution• Market Analysis• Business Development• Team Management• Data Analytics• Backend Administration• Forecasting
