AddressOverview : Asa Market Insight and Research Analyst, you will play a crucial role in driving data-driven decision-making and strategic planning You will be responsible for overseeing the development and implementation of business intelligence solutions that provide valuable insights into market trends, and sales opportunities.
Key Responsibilities :
- Provide qualitative and quantitative research used to evaluate market conditions and new geography initiatives.
- Analyse inputs to thoroughly understand the competitive landscape.
- Plan and coordinate Market Intelligence initiatives guiding multiple resources to design and execute reports which draw upon multiple data sources, identify growth opportunities, competitor offerings and product performance.
- To map the entire competition from the perspective of resources, offerings, pricing, positioning of offerings, customer base, CRM initiatives, etc.
- Drive deep consumer/customer understanding and ensure all marketing projects are designed with the customer standpoint.
- Develop and maintain reporting databases required by various functions in the organization such as Sales, Marketing, Marketing Accounts, Strategy, and others
- Provide frameworks to scan existing / potential markets to formulate marketing strategies, provide go no-go decision criteria.
- Market Size Forecasting: Using relevant economic data, statistical modelling techniques, and predictive analytics where possible, create and update market size forecasts for our global sales and marketing teams
Qualification & other skills required :
- Proficiency in MS Office, specifically Excel and Access required.
- Project Management skills including the ability to coordinate activities among various departments and work independently to meet timelines.
- Excellent written, oral and interpersonal skills.
- Ability to adapt to changing situations and manage multiple projects simultaneously.
- Understanding of available data sources for competitive intelligence gathering.
- Advanced analytical and problem solving ability required.
- Numerate, analytical, high attention to detail, able to prioritize.
