Address
Form of workUPL Limited (NSE: UPL & BSE: 512070, LSE: UPLL) is a global provider of sustainable agriculture products and solutions, with annual revenue exceeding $6bn. We are a purpose-led company. Through OpenAg®, UPL is focused on accelerating progress for the food system. We are building a network that is reimagining sustainability, redefining the way an entire industry thinks and works – open to fresh ideas, innovation, and new answers as we strive towards our mission to make every single food product more sustainable. As one of the largest agriculture solutions companies worldwide, our robust portfolio consists of biologicals and traditional crop protection solutions with more than 14,000 registrations. We are present in more than 130 countries, represented by more than 10,000 colleagues globally. For more information about our integrated portfolio of solutions across the food value chain including seeds, post-harvest, as well as physical and digital services, please visit upl-ltd.com and follow us on LinkedIn, Twitter, Instagram and Facebook.
JOB DESCRIPTION
Reviewed: 2nd June 2015 | ||
JOB TITLE : Zonal Marketing Manager
| DEPARTMENT : Sales & Field Marketing | |
POSITION REPORTING TO | Administrative reporting to Zonal Business Head & functionally reporting to Head - Field Marketing |
OBJECTIVE:
Responsible for implementation of marketing strategies in the zone, subject to budget parameters at Regional and Territory levels and support zonal sales objective.
JOB RESPONSIBILITIES:
- Initiate development of campaign plans for brand promotion of specific products
- Implement crop specific/ product specific/ segment specific marketing strategies
- Organise strategy meets and trade meets in coordination with the sales team
- Facilitate the sales team in achieving their objectives/ budgets/ targets" thru :
(a) Enriching their product knowledge
(b) Monitoring sales campaign with specific objectives like - liquidation, demonstrations and farmer meets, field days, conduct post market campaign audits
(c ) Arranging promotional inputs timely such as leaflets, posters, banners, POP
(d) Allocation of Demo samples
(e ) Allocation and monitoring of “sales promotion” spend budgets at Region and Territory level depending up on the potential and priorities
(f) Scrutinizing and clearing the promotional expenses claims for issuing credit notes / disbursement
(g) Participation in selection process of Temporary staff
- Develop market intelligence & knowledge conducive to business development, by assessing the regional crop wise / product wise potential and existing market size
- Guide sales team in identifying the right product fit against competition.
- Give timely communication of relevant marketing information and also submit weekly, monthly marketing reports for review
- Assist in Govt. subsidy business and Institutional business in consultation with Zonal Manager
- Assist in obtaining the sales permissions from the Department of Agriculture and arranging Principal certificates
- Maintain rapport with Agricultural Institutes, Research Stations, KVKs.
- Provide guidance in arranging “Product/ Strategy meets” and “Trade Meets”.
- Maintain data regarding dealers, farmers / village level.
- Provide weekly MIS to Field Marketing Head
- Work in consultation with Field Marketing Head on implementation of marketing strategy for respective zone
KNOWLEDGE | SKILLS | ATTITUDE/ MOTIVES/ BEHAVIOURAL TRAITS | JOB REQUIREMENTS |
Knowledge of : | Planning & Organizing | Creativity | EDUCATION : |
|
|
| |
Communication Skills | Assertiveness | Essential Qualifications | |
|
| (Must possess): | |
Problem solving | Team working | B.SC (Agri) | |
|
|
| |
- Demographic knowledge of markets | Risk assessment | Desirable (Preferred qualifications) : | |
|
|
| M.Sc. Agriculture / Marketing Mgmt |
- Uptodate knowledge of product marketing practices | Interpersonal relationships | RELEVANT EXPERIENCE | |
|
|
| Minimum years : |
- An understanding of farmer psychology | Coordination Skills |
| 8-10 years |
|
|
|
|
NATURE OF CONTACT | INTERNAL CUSTOMERS* | EXTERNAL CUSTOMERS** | ANY OTHER SPECIFIC |
Exchanging information |
|
| REQUIREMENT : |
Answering queries |
|
| Extensive travelling |
Dealing with complaints |
|
| |
Persuading or influencing for action | Working and staying in rural environment | ||
Negotiating | |||
Any other : |
|
| |
|
|
|
|
* Internal customers: Team members, colleagues, senior colleagues within and outside your department. |
| ||
** External customers: Customers, clients, suppliers, business associates, public agencies etc. |
|
We are one team, for maximum impact. One team with shared goals. We all play for the team and no one plays against the team. We have a laser-like focus on what our customers need and want, on anticipating their future needs and on how we can create innovative solutions and experiences for them.
#UPLJobs
