Visual Merchandising Implementor

Position: Senior Executive – Visual Merchandising Implementor

Visual Merchandising

• Implementing the creative Visual Merchandising campaigns for retail stores. Coordinate with all stakeholders for timely implementation of campaigns as per docket and standard guidelines.
• Create appealing and eye-catching visual displays that take shopper from multiple stages – attract, engage, persuade & convert
• Deploy store & brand VM dockets that helps maintaining Visual effectiveness in stores at brand level. Oversee the production and brief staff on arranging displays. Define displays to promote new product launches and reflect festive or seasonal themes
• Conduct training to Sales teams on VM skills and promotional display presentation.
• Drive ROI analysis of store interventions and impact on footfalls, conversion
• Provide guidelines for planogram, store zoning, display strategy for gondolas, panels and changes as part of VM guidelines and new store openings

Campaign deployment

• Work with Category marketing teams and store teams to plan campaign rollout – window banners, facades/OOH, in store, POP.
• Coordinating and maintaining the Campaign Calendar in sync with marketing objectives for the year.
• Develop innovative shelf, counter-top in-store branding units in-line with the overall VM guidelines.

Finance, Commercial

• Manage budgets & expense control
• Close coordination with Marketing Head on Budget preparation & expense control. Design and manage VM budgets at store level.
• Managing rate negotiations for marketing elements along with commercial team
• Evaluating efficiency of Retail activations and other activities for customer retention, footfall traffic, sell out, conversion etc.
• Work with commercial team for annual rate negotiations
• Drive sustainability from material production to end of life-cycle. Leverage reduce, reuse & recycle philosophy.

Key Performance Indicators:

• Retail EBO’s – Footfalls, conversion
• NPS – store ambience scores.
• Time to deploy campaigns.
• Budget adherance.

Key Skills & education

• Retail & Visual merchandising, 360 Campaign management
• Retail and channel understanding, store management
• Team management
• Strong people management skills & the ability to persuade at all levels of the company