a) Achieve retail sales market share for the territory
b) Ensure customer satisfaction anddealership standards
Role Description:
1) Connect with the customer
i)Implement CRM through post sale customer meets, referrals
ii)Understanding customer insight
2) Generate demand
i) Planmanpower for Demand generation, RF and RMP activities
ii) Trainmanpower on regular basis
iii) Planvarious DG activities and implement effectively
iv)Explore SHG and other ways of DG
v) Maintain resale value at par or better thanmarket leader
3) Enable finance
i)Prospect activate local Tie-ups with Banks/NDFC/ Private financiers
ii)Implement effective recovery management process (RMP)'
4) Expand network
i)Identify all potential markets
ii) Planfor productive effective network
iii)network planning based on market requirements, competition and appoint.
5) Ensure dealer viability
i) ensuredealership standards (Corporate identity, DMS, MP, SE) by regualr audit
ii)Understand break even volumes for dealer
iii)Implement changes to improve ROI
6) Acquire market intelligence
i) Collectmarket information, competitor numbers, industry size
ii)information on permit status, govt regulations
iii)understand the finance matrix of competition, and pricing of competition
iv)customer insights of competition's customers
7) Manage relationships
i) Developgood relationship with various business partners like dealers, banks, NBFC,Consultants, private financiers, Self-help group and govt officials
ii)Leverage the relationships with better negotiation and achieve win.
iii)Establish network with the unions and govt dept
iv)Liaison with govt officials and SHG to understand the govt schemes andprocedures in getting bulk orders
8) Analyse lost opportunities
i) Prepareleakage analysis
ii)Conversion analysis - Enquiry to booking to retail
9) Training
i)Traindealer salesmen on products, objection handling, activity management,installation, finance and RMP
10) Achieve weekly retail plan
i)Maintain appropriate stocks at dealership
ii) plan retail for month based onpolicy deployment and market potentialSkills: Relationship Management, Training, Market Intelligence, Demand Generation, Crm
Experience: 3.00-5.00 Years