- This is a full-time work from office role for a Facebook Ads Specialist. The Facebook Ads Specialist will be responsible for creating and implementing successful and effective Facebook advertising campaigns.
- The specialist will be responsible for developing strategies, managing campaigns, monitoring performance, and optimising ad campaigns for success.
- They will also need to work closely with the creative team to ensure high-quality ad content and collaborate with other marketing specialists.
- Qualifications Experience in managing Facebook Advertising campaigns, optimising campaigns, and driving results A strong understanding of Facebook Ad Manager and Facebook tools and platforms Knowledge of targeting strategies, campaign analysis, and A/B testing Proficient in Excel or Google Sheets for data analysis, reporting, and metrics tracking
- Familiarity with graphic design software and ability to work with creatives to ensure ad content excellence
- Ability to think creatively and strategically to develop successful ad campaigns Excellent interpersonal, communication, and collaboration skills Bachelor's/Master's degree in Marketing, Advertising, or a related field Relevant certifications such as Facebook Certified Marketing Partner (FCMP) or Facebook Certified Planning Professional (CPP) would be beneficial