AddressTailwind is looking for a Senior Associate who is dynamic, enthusiastic and keen-eyed to go beyond the obvious, deliver high budget ad campaigns, draw complex insights and provide actionables to the team and the client.
Primary Responsibilities :
- Understand the requirements of the business in terms of digital advertising and social media performance measurement.
- Set up and execute digital ad campaigns. Continuously monitor results and recommend new strategies based on data and testing.
- Understand important metrics and devise algorithms and methodologies to perform benchmark and competitor analysis.
- Work with other departments to ensure goal and strategy alignment.
- Create and own the dashboard/report generation processes as per the requirements with minimum supervision.
- Figure out the errors/bugs in the processes and dashboards and rectify the same making the existing processes robust.
- Build and maintain databases following the best practices to ensure the data availability and visibility for stakeholders at all times.
- Analyze performance of campaigns and coordinate with various teams to efficiently run the digital campaigns.
- Take end to end ownership of the projects at various stages from data extraction, data cleaning, exploratory data analysis, dashboarding and reporting.
- Maintain clear and coherent communication, both verbal and written, to understand data needs and report results.
- Create efficient codes and processes to create easy to read/visually representative dashboards and automate report generation.
Qualifications :
- Degree in Technology, Computer Science, Statistics, Economics or a related discipline from a reputed institute.
- Must have knowledge of MS Excel/Google Sheets and understanding of SQL/Python codes.
- Knowledge of Data Structures is a plus.
- Aptitude and curiosity for solving problems with the ability to break down the problem into smaller parts.
- Penchant for business, curiosity about numbers and persistence to work with data to tease out insights.
- A self-starter mentality, a strong sense of ownership, and an appetite for learning.
- Ability to work in a fast-paced environment, prioritize tasks and deliver results with high accuracy.
- Organizational skills with an ability to stay focused on achieving time-bound results by coordinating with internal and external stakeholders.
- Experience of 1-3 years in the field of data analysis, statistical modeling or digital advertising
