Social Media Marketing Manager

Company Overview

The Poly Kids is a registered entity in India and internationally-acclaimed. We provide a holistic early childhood learning experience and are committed to providing world-class education with globally accepted teaching practices. Our aim is to provide a broad and balanced curriculum to help children achieve their full potential.

Job Overview

We are looking for a Social media Marketing professional to join our team at The Poly Kids. As a Digital Marketer, you will be responsible for developing and implementing digital marketing strategies to enhance our brand awareness and drive customer engagement. This role requires a strong understanding of digital platforms, marketing techniques, and analytics tools. The ideal candidate should be creative, data-driven, and have a passion for marketing in the digital space.

Qualifications and Skills

• Bachelor's degree in Marketing, Advertising, or a related field.
• Fresher with less than 1 year of experience in digital marketing (internships or project experience is acceptable).
• Solid understanding of digital marketing concepts and techniques.
• Experience with social media platforms, email marketing tools, and web analytics.
• Proficiency in creating and optimizing digital advertising campaigns.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team.

Roles and Responsibilities

• Develop and implement digital marketing strategies across various platforms, including social media, email marketing, SEO, SEM, and display advertising.
• Manage and optimize digital advertising campaigns to drive brand awareness and lead generation.
• Create engaging and relevant content for social media channels, website, and blogs.
• Monitor and analyze the performance of digital marketing campaigns using web analytics tools.
• Identify and evaluate new digital marketing opportunities and trends.
• Collaborate with internal teams to maintain brand consistency and ensure effective campaign execution.
• Stay up-to-date with the latest digital marketing trends and best practices.