Social Media Executive

Job Responsibilities:

• Creating written pieces that are sharp, memorable, and effective at prompting readers to take action.
• Collaborating with Videographers and Multimedia Designers to ensure that posts are engaging.
• Optimising content for publication across various Social Media sites.
• Scheduling copy for release at optimal times.
• Create gripping content, analyse public feedback, and report on the effects of each key undertaking.
• Monitoring user’s engagement with and feedback on every post.
• Maintaining a secure database of all login credentials.
• Remaining abreast of changes to all pertinent Social Media applications.
• Exploring the potential value of Social Media sites that are not yet in our repertoire.
• Plan all the SEO, web, Social Media, email, and display marketing campaigns for the marketing team.
• Allocate specific budgets to each marketing role and divide the marketing campaigns over a period and among the marketing team
• Collection and interpretation of data from various marketing campaigns and analysis of that data
• Identification of trends and communication of these trend insights to the respective groups
• Planning, executing, and measuring the conversion rates from digital marketing campaigns
• Identifying crucial customer conversion points and drop off points that maximises user funnels
• Being up to date with emerging technologies and use of them to maximise output
• Periodic measurement of digital marketing campaign performance and evaluation of the performance against goals and other key performance indicators
• Brainstorming new digital marketing platforms and ways to capture customer attention
• Creating, proofreading, and editing for various digital marketing content to ensure consistency in branding

Requirements:

• Degree in marketing, communication studies, journalism, creative writing, or similar.
• Witty and strategic Social Media Executive to oversee our company’s presence on a multitude of public platforms.
• Experience as a Social Media Executive at a similar company.
• Expert knowledge of all leading Social Media sites, including their algorithms.
• In-depth understanding of the processes surrounding the creation and distribution of paid advertisements.
• Ability to create authoritative and persuasive texts.
• Should be able to strike a delicate balance between publishing frequent outputs and maintaining consumer’s interest.
• Be knowledgeable about the best posting times for each Social Media platform
• Flexible and engaging writing style.
• Knowledge of pertinent engagement metrics.