Social Listening Analyst

JOB TITLE:

Social Listening – Analyst

FUNCTION:

The person will be part of Market Research function

LEVEL:

S/he will be at Level – 7.

JOB PURPOSE:

Design, develop and deliver key business insights by leveraging digital analytics across social media platforms

PRINCIPAL RESPONSIBILITIES:

·        Sharing qualitative analytics on conversations pertaining to brands across paid and non paid platforms

·        Supporting the innovation funnel through digital scanning of categories across different languages and geographies and recommend actionable steps forward

·        Enabling continuous improvement by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

·        Working closely with key stakeholders in Marketing to understand the business use cases for Social Listening

·        Creating comprehensive social media monitors to generate business insights into actionable recommendations.

·        Developing, conducting, and interpreting analytic solutions using data from Social Listening tools including volume, sentiment, conversation drivers, influencers, etc.

KNOWLEDGE AND SKILL REQUIREMENTS:

·        Must have decent understanding of social analytic platforms.

·        Hands on experience on cross channel Social Media marketing, listening, monitoring and engagement.

·        Proficiency in English, including social media shorthand.

·        Should have knowledge on how to handle the response management for brands.

·        Excellent written and verbal communication skills.

·        Excellent presentation, interpersonal and analytical skills.

PREVIOUS EXPERIENCE:

3-7 years’ of relevant experience

QUALIFICATIONS:

Bachelors / B.Tech with 3-7 years of strong and relevant experience.