Address- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
- Working with content marketing and design teams to create suitable content for each stage of a customers digital journey.
- Reviewing and optimizing the design and content of all online assets including the company website and social media pages.
- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
- Using A/B testing to optimize digital marketing performance.
- Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
- Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.
- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.
- Developing and managing the editorial calendar to ensure deadlines are met.
- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.
- Ensuring consistency of brand voice, style and tone across all content.
- Driving performance marketing via Google Ads, Facebook Ads, PPC, SEO / SEM and Display Ads.
- Planning and executing viral marketing campaigns across a range of social media platforms.
- Designing and developing strong employer branding strategy.
- Analyzing and interpreting metrics to measure the success of employer branding initiatives.
Skills Required:
- You have at least 1 year experience ideally in Content Management, Digital Marketing or Ecommerce within Internet industry.
- You have the ability to develop engaging content for a wide range of audiences.
- You are a creative marketing professional, preferably with a average content creation and writing background.
- Experience within Employer Branding, social media / Viral Marketing and Performance marketing would be a strong advantage.
- You are highly goal driven and work well in fast paced environments
- You pay strong attention to detail and deliver work that is of a high standard
- You possess strong analytical skills and are comfortable dealing with numerical data
Skills: Content Management, Viral Marketing, Ecommerce, Performance Marketing, Employer Branding, Social Media
Experience: 1.00-3.00 Years
