Senior Revenue Marketing Manager Apac

Description

BioCatch is the leader in Behavioral Biometrics, a technology that leverages machine learning to analyze an online user's physical and cognitive digital behavior to protect individuals online. BioCatch's mission is to unlock the power of behavior and deliver actionable insights to create a digital world where identity, trust and ease seamlessly co-exist. Today, BioCatch counts over 25 of the top 100 global banks as customers who use BioCatch solutions to fight fraud, drive digital transformation and accelerate business growth. BioCatch's Client Innovation Board, an industry-led initiative including American Express, Barclays, Citi Ventures, and National Australia Bank, helps enable BioCatch to identify creative and cutting-edge ways to leverage the unique attributes of behavior for fraud prevention. With over a decade of analyzing data, more than 80 registered patents, and unparalleled experience, BioCatch continues to innovate to solve tomorrow's problems. For more information, please visit www.biocatch.com.

With nearly a decade of data, over 60 granted patents and unparalleled experience analyzing online behavior, BioCatch is the leader in behavioral biometrics. Global customers leverage BioCatch's unique approach and insights to more effectively fight fraud, drive digital transformation and accelerate business growth with confidence.

Come join BioCatch Marketing! Our Marketing team plays a pivotal role in our company, driving strategy and sales.

At BioCatch, regional Revenue Marketing is the primary liaison between the corporate marketing team and the local sales team, including demand generation and public relations. The Senior Revenue Marketing Manager, APAC will generate awareness and create demand by using a variety of marketing vehicles and tactics including, but not limited to, Account Based Marketing (ABM) programs, regional and national tradeshows, conferences and professional associations, targeted field events, industry-specific campaigns and assets, direct mail, call campaigns, public relations, advertising initiatives, and webinars. Their main goal is to build brand awareness, move accounts through the sales pipeline and accelerate the sales cycle for prospects and customers through the execution of marketing programs, as well as to ensure thorough coverage and penetration of the total addressable market leveraging various marketing vehicles.

The Senior Revenue Marketing Manager- APAC will work closely with the regional sales team to plan and execute activities that will build awareness, generate demand, generate and accelerate pipeline.

Responsibilities:

• Execute multi-channel 1-1 ABM campaigns focused on driving new ARR.
• Research, plan and execute marketing programs, campaigns and events to drive demand and accelerate pipeline across multiple countries including India, Australia, Singapore, Indonesia and Thailand.
• Identify and manage relationships with relevant professional associations to increase exposure and brand awareness. Facilitate communication between Sales and Corporate Marketing, and Corporate Sales Development teams.
• Drive integrated marketing campaigns from inception to optimization including demand generation, brand awareness, events, field marketing, web/online marketing, communications, public relations, social media and creative services.
• Work with appropriate groups (product marketing and content marketing) to develop appropriate messaging platforms, content, and stories from which to build campaigns;
• Management of any external agencies required in the region
• Analysis of campaign performance and recommendations for optimization and future enhancements. As appropriate, work closely with the industry-aligned go-to-market leads to build focused messaging, events, and campaigns.
• Communicate marketing initiatives, collateral, website, sales tools, customer success stories, upcoming events, etc. to the sales team.
• Assess challenges of the sales team and develop solutions to address those challenges.
• Align with sales leadership to measure accounts engaged as a proportion of total addressable market and apply varied programs to increase marketing engagement across the region.
• Collaborate with Alliances team, strategic partners, and field sales to support partner programs.
• Share best-practices across the Marketing team.

Requirements

• 5 - 7 years successful related marketing experience, preferably in a SaaS, enterprise software. Cyber Security is an advantage.
• Broad understanding of APAC as a region, ability to travel (up to 20%), and flexibility to work across time zones as needed
• 1-2+ years successfully managing and executing ABM campaigns
• 1-2+ years of experience leveraging ABM tools such as 6sense and PathFactory a plus
• Proven ability to effectively collaborate with people at all levels of an organization including executive management, sales, and marketing
• Proven ability to effectively execute integrated, streamlined marketing programs
• Client-Service experience/mentality
• Initiative, a sense of urgency, ability to multitask, and a "can do" attitude
• Enthusiasm for challenges and strong work ethic
• Strong Integrated Marketing Foundation
• Strong Verbal and Written Communication Skills
• Fluency in a second / third language a plus
• Budget and program management skills
• A business degree or equivalent

Location: Preferably based in Mumbai, India