Senior Manager Research And Insights

About the role

• A seasoned research professional with a passion for consumer insighting and outsighting
• A professional who has in-depth understanding of qualitative and quantitative methodologies along with the

Digital ecosystem.

• A research lead who can independently understand the business requirement and design a customized

solution for the specific requirement.

• Passionate researcher who is willing to go beyond the obvious and existing. Connect the dots and create a

whole story.

• You are not reactive but proactive. Have the fire in the belly to deliver the most awesome work and say No

to mediocrity.
About the team

• Understands the business and business issues.
• Is proactive rather than reactive
• Stakeholder management
• Identifies research opportunities and customizes research opportunities to suit business needs
• Understands the various tools and techniques used in qualitative research
• Has an understanding of when and where are the tools and techniques to be used
• Is able to translate and condense the findings through data into actionable insights
• Work with business on converting the insights into action points to give rise to new opportunities
• Is able to evaluate the research output against the brief and make recommendations
• Picks out actionable items and pointers avoiding an overload – story telling is prime (connecting the dots)
• Is able to modify existing research methods to provide insights to solve business problems
• Connects with the team and charts the progression path for the team.

What you’ll do:

• Would contribute to Brand work, communication testing, consumer programs and customer experience

charter and liaison with Marketing for the same. Building benchmarks.

• Get deeper understanding of the categories that you will manage, their business and their consumer

segments, make this insight actionable for the categories.

• Create a customised solution for all business requirements, create actionable solutions with customer-first

lens and play an integral part in the execution.

• Identify the levers to run a successful business – new initiatives by FK and existing businesses – customer

insights-driven.

• Custodian of the customer and be the independent and neutral voice of the customer in the organization.

What you’ll need:

• Ability to simplify the business problems and translate them into business asks, be able to create

comprehensive business solutions with deep customer connect

• Deep understanding of the various methodologies and applications of the same as per the business

problem. Definitely one stroke for all business problems will NOT work at FK

• Be comfortable with offline, online and digital ecosystems – NLP, social media listening, Passive monitoring
• Designing complex and large researches for the category – like Segmentation and U&A, conjoint and

business sizing (volumetrics).

• Have a point of view regarding the business solutions as proposed as part of the research. Create a holistic

understanding of the business and not just a task on hand.

• Development of tech-forward and innovative, expert research agencies ecosystem so that FK always works

with the best!

• Be able to translate the consumer insights into business solutions (or atleast drive the insights closer to the

solutioning).

• Perfect story telling and presentation skills are an absolute must for this role.
• Minimum 10 years of experience in Research and business/ client-side – a combination of the 2 is preferred.