Role : Senior Digital Content Writer
Skills :
Knowledgeable in the fundamentals of SEO and keyword research
Strong knowledge of various marketing and analytics tools
Strong written and verbal communication skills
Skilled in writing and editing content with attention to detail
Experience : 2.5 Years +
Salary : Starts from 3.5 LPA
The Senior Digital Content Writer is responsible for executing all written deliverables. The
candidate will produce a wide range of content and copy, from Content strategy document,
buyer personas, and positioning statements to blog posts, case studies, ebooks, travel guides,
webinar decks, landing pages, website copy, email copy, sales collateral and more.
Project management skills are critical for this role.
You need to be organized, methodic, and capable of keeping multiple projects ongoing at the
same time. While the role exists primarily within the marketing team, it will also be required to
contribute written materials for the product, sales and account management teams.
Responsibilities:-
Write all blog articles, ebooks, white papers, success stories, press releases,
- Write clear marketing copy to promote our products/services
- Planning and Executing Quarterly Content Strategy
- Proofread and edit all content before publication and publishing
- Build out strategic copy landing pages and website pages
- Coordinate with Social and Design teams to illustrate articles
- Conduct simple keyword research and use SEO guidelines to increase web traffic in
- Working with Product Marketing and Sales, identify customers’ needs and gaps in
- Ensure all-around consistency (style, fonts, images, and tone)
- Update website content and copy as needed including building landing pages
- Coordination with In House Content Team and Interns
- Conduct media outreach when appropriate for public relations article placement and Coordinate interview copy for media outlet requests for publication.