AddressWe are looking for Regional Sales Head - North for one of the Lifestyle Consumer durable product company.
Responsibilities :
- Tapping Business potential for the Region.
- Prepares a quarter wise business generation activity plan. Ensures that every state gets appropriate support.
- Create business plan in consultation with ZSM(Zonal Sales Manager), ASM (Area Sales Manager) and team. Co-ordinate with HO to ensure appropriate support for execution.
- Competition Analysis - Analyses the competition information to build up a picture of competition strategy. Identifies emerging opportunities / threats due to competition action. Recommends action to benefit from the emerging trend. Networks with competition staff in the region to better understand the competition environment and validation of numbers / trends.
- Business development - Visits & gives final opinion, anchors the relationship with Distributors.
Distributor Management :
- Manages the relationship with the distributor from a business point of view.
- Manage conflicts.
SOP Compliance :
- Monitors the ZSM and the audit reports.
VM :
- Monitors the effectiveness of VM arrangement at outlets and recommends changes
Retail Operations :
- Analyze quality of store opening, study delay patterns if any.
- Monitor operations & Ensure compliance adherence wrt Cash management, Stock Management, Cost management, housekeeping, staff attendance. Suggest changes to the process as and when required to ensure 100% compliance.
Understanding Consumer needs :
- Information Collection - Monitor CRM registration rates, analyze patterns to ensure high registration rates, consumer behavior to information sharing.
- Information Analysis - Suggest ways for better customer service. Give customer insight to the stores for business improvement at store level.
Team Management :
- Recruitment - Hire ASM & Zone Managers
- ZSM quarterly appraisal/ performance review
- Identify structural issues to motivation
- Sales Targets - Sets monthly targets for the ZSMS/ASMs based on the market trend, expectation of monthly business from his region, and ZSM views
- Spend Budget - Sets the monthly spends budgets for ZSM. Reviews budget vs actual trend and recommends changes.
- Training - To decide on training priorities. Prepare modules for training, make a training calendar for implementation
