AddressJob description
Purpose of the role :
Custodian of the a product category with effective brand(s) mangement stemming from :
1. Deep consumer insights
2. Marketing communication to maximize brand preference in the respective region. Achieve targeted business results.
Role Description:
1.1 To build brand equity for company's brand across ranges of 2W & 3W
1.2 Ability to understand the customer category and purchase funnel for brands in respectie region
1.3 Develop insights for the category by identifying the need / gap
2.1 By defining the marketing challenge / problem and developing the 360 communication (ATL/BTL/ Digital) for improvement of brand salience
2.2 By creating regular marketing communication collateralls and digital artworks meeting the demands of different countries
2.3 Building marketing campaign for a particular brand(s) in the operating geography
2.4 Monitering the brand communciation effectiveness and ensuring desired in shop experience. Lead digitization implementation in country
3.1 Maintain MIS for the brand and moniter the target achivement . Periodic reporting and sharing of reports to India
3.2 Plan and achieve the targeted retail volume for the brand(s) by closly working with Country manager, distributor and dealers
3.3 Plan achievement of NPD volume and market share in respective region
Pls note, The role involves deputation to Africa. The duration of deputation can be between 2-3 years.
