Address Research: Identifying new design & product trends, Visit dealerships, other brand's stores, biking events and festivals to understand the market pulse and requirement.
- Engaging with consumer for Customer feedback and competitor brand analysis.
- Contribute to overall trend & directions for each season, for all designs, labels and specific categories
- Conceptualise, design and plan seasonal merchandise collections ( Non Apparel Category)
- Create tech packs, technical drawings, specification sheets, artwork files and line sheets for all products under respective categories
- Cross-collaboration with Accessories and brand teams on biker accessories
- Responsible for working with PD & Production to meet deadlines for creating & passing product specs for all stages of development with the vendors
- Conducting Product / Range presentations at Proto and range finalization meetings
- Coordinating daily communications with vendors & Visiting vendors for all design R&D and Product development
- Timely initiating collections
- Creative content related to products for both internal and external requirements, product photoshoot coordination & inputs
- Plan product strategy: Identify the right products to be launched every season as per pricing targets and SKUs
