AddressResponsibilities
- Implement the proposed Marketing Plans to achieve the market share and top-line/ bottom-line objectives for the brand.
- Periodically monitor and utilize Marketing / Advertising budget as per the needs of the business and under the direction of BU Head.
- Develop & execute the Marketing mix for the brand in line with the overall Marketing strategy, thereby enabling achievement of brand objectives and growth targets.
- Ideation, planning, execution and follow up of all activities & Sales Promotion initiatives undertaken on the brand.
- Maximization of molecule reach to multispecialty approach.
- Market Intelligence - Maintain constant touch with the Customers, market to understand retail trends and competitor activities in order to observe and evaluate execution of plans vis-à-vis competition. Analysis, evaluation & presentation of all data related to the brand & category to gain insight of market realities.
- New Product Introduction – Analyze market research for qualitative or quantitative parameters to identify opportunities in brand portfolio and profitability, by creating a business case and recommending product innovations, new brand/line extensions, seeking approvals and assisting in market launch in order to expand the brand portfolio, market share & profits.
- Product Life Cycle Management - Collaborate with stakeholders for introducing brand / line extensions in order to extend product life cycle.
- Provide necessary guidance & direction to the sales team for executing sales plans and sales promotion initiatives. Develop rapport with the field force in order to obtain necessary feedback & insight of sales & distribution.
Work in liaison with other internal organs like Sales, Outsourcing, Distribution, & Finance on various product management tasks.
