AddressJob Information
Industry
IT Services
Work Experience
1-3 years
City
Jaipur
State/Province
Rajasthan
Country
India
Zip/Postal Code
302003
Job Description
PPC Executive
Experience- 2- 4 years
Location: Jaipur (WFO)
Job Description
Responsibilities:
Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Meta, YouTube, etc.)
- Be involved in keyword selection and audience targeting.
- Monitor budget and adjust bids to gain better ROI.
- Track KPIs to assess performance and pinpoint issues.
Produce reports for management (e.g. dashboards).
- Write attractive and concise copy for adverts.
- Suggest and develop new campaigns across multiple channels.
- Maintain partnerships with PPC ad platforms and vendors.
- Find ways to reduce risk of click fraud.
- Keep abreast of PPC and SEM trends.
Requirements
Requirements and skills:
Proven experience as a PPC Manager or Digital Marketing Specialist.
- Experience in data analysis and reporting.
- Knowledge of SEO and digital marketing concepts.
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred.
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.).
Understanding of HTML and XML is a plus.
- Proficient in MS Office (particularly Excel).
- Excellent communication skills.
- Analytical thinking with strong math skills.
- Any graduate & post Graduate in Marketing, Digital Media or a related field; AdWords certification is a plus.
AboutMarktine Technology Solutions Pvt. Ltd.: We are a decision science organization assisting clients to leverage their under-utilized, unstructured, raw, and remote data. to perform business impactful applications using AI/ML technologies. We Help Fortune 500 companies build, sustain, and transform their in-house analytics capabilities through core process design unique to their needs and challenges.
