Portfolio Marketing Manager - Fungicides And Insecticides

UPL Limited (NSE: UPL & BSE: 512070, LSE: UPLL) is a global provider of sustainable agriculture products and solutions, with annual revenue exceeding $6bn. We are a purpose-led company. Through OpenAg®, UPL is focused on accelerating progress for the food system. We are building a network that is reimagining sustainability, redefining the way an entire industry thinks and works – open to fresh ideas, innovation, and new answers as we strive towards our mission to make every single food product more sustainable. As one of the largest agriculture solutions companies worldwide, our robust portfolio consists of biologicals and traditional crop protection solutions with more than 14,000 registrations. We are present in more than 130 countries, represented by more than 10,000 colleagues globally. For more information about our integrated portfolio of solutions across the food value chain including seeds, post-harvest, as well as physical and digital services, please visit upl-ltd.com and follow us on LinkedIn, Twitter, Instagram and Facebook.

JOB Summary: The Portfolio Marketing Manager - Fungicides and Insecticidesis responsible for annual profit, loss, and strategy development of the assigned product portfolio. Interface with multiple functions within the organization including sales, key account managers, supply chain, finance, development, regulatory, and global marketing. Provide marketing direction and support to the sales team in support of achieving set product goals.

JOB RESPONSIBILITIES: 

Portfolio Management:

• Develop and implement annual business and marketing plans including volume targets, pricing, and positioning for assigned portfolio.
• In conjunction with marketing, sales, and finance teams, support the development of annual market programs to drive demand creation.
• Lead the continued development of the UPL product pipeline, launching new products and collaborating with product development and technical teams to develop a robust and customer centric pipeline.
• On-going support of sales; active interaction with sales organization and external customers including distributors and retailers.
• Oversee and direct advertising, communications, and public relations activities to support marketing plans.
• Coordinate with Regulatory for state and federal registrations for existing portfolio, including product label expansion.
• Work closely with supply chain and procurement to establish key cost optimization initiatives ensuring projects are defined and completed in a timely fashion.

Strategic Planning:

• Create and manage 5-year strategic plan for portfolio to achieve sales and profit targets.
• Conduct competitive analyses and market research to identify market opportunities.
• Develop and recommend product pricing/profitability and positioning strategies for future products across all relevant customer and market segments.
• Manage approved projects within current project management system.
• Maintain third party agreements with expected obligations.
• Interface with global marketing and development managers to ensure strategic alignment of portfolio and full leverage of UPL manufacturing strengths.
• Build business cases for new projects and ensure existing projects are kept up to date.

REQUIRED EDUCATION AND EXPERIENCE:

• Bachelor's degree in marketing, business, agriculture, or a related field. Master's degree is a plus.
• Over 5+ years of proven experience in product marketing within the agricultural or crop protection industry in North America or Global roles.
• In-depth understanding of Fungicides and Insecticides, crop protection practices, and market dynamics.
• Be solutions focused and be comfortable working in an environment which demands strong deliverables along with the ability to identify problems and drive appropriate solutions.
• Strong analytical and strategic thinking skills.
• Strong written and verbal communication skills with the ability to present clear, concise data to individuals and in a group setting.
• Strong interpersonal skills: ability to maintain internal and external relationships.
• Must be proficient in Microsoft Office Suite: Outlook, word processing, spreadsheet create/formula creation, presentations, and analytics and trending software.

UPL COMPETENCIES: 

• Adaptability & Resilience: Recognizes and is open to changing circumstances and alters behavior and scales up as necessary; increases personal awareness and appreciation of individual and cultural differences to create an open, inclusive, and accepting workplace.
• Entrepreneurial Mindset: Has a creative mindset and ability to think holistically, takes calculated risks and maximizes opportunities.
• Results Orientations: Takes action, pursues goals with persistence and achieves results; communicates goals and vision to the team to drive enthusiasm and ambition.
• Execution Excellence: Enhances the speed of execution and builds efficiency in processes, systems and people; has sharp focus on quality-orientation.
• Strategic Orientation: Demonstrates knowledge of the social, economic, and environmental factors and how they impact the business. Identifies key issues that could impact the business and develops strategy through an analytical lens / design thinking.
• Building Teams and Talent: Empowers colleagues through knowledge sharing and delegation, quickly establishing rapport; provides recognition for achievements and accomplishments.
• Customer Centricity:  Understands the customer needs and pain points, fulfills the needs and expectations by focusing on creating value for customers.

Travel: 15-20% to meet Sales and R&D field teams, attend conferences/ external events of relevant to the marketing function and internal business meetings.

We are one team, for maximum impact. One team with shared goals. We all play for the team and no one plays against the team. We have a laser-like focus on what our customers need and want, on anticipating their future needs and on how we can create innovative solutions and experiences for them. #UPLJobs