Hands on keyword plan, manage, execute and optimizePerformance Marketing campaigns across European markets with primary focus on Amazon marketing services, Citrus & Criteo ads. This role will be responsible for working closely with the eComm commercial leads in each of the markets to understand objectives, priority products and budgets in order to launch campaigns that deliver results.
ResponsibilitiesCampaign planning:
Partner with commercial teams to understand objectives, challenges, priorities and budgets
Conduct forecasting for annual and monthly budgets
Ensure deployment of best practices in all performance and on-platform search campaigns across markets
Proactively seek out new opportunities and make recommendations to grow eCommerce performance campaigns via new ad groups, ad copy testing, landing page optimizations, and keyword expansion
Manage test & learn agenda to identify new opportunities, ensuring clear goals against key marketing activities & knowledge share
Campaign execution:
Manage eComm performance campaigns across multiple retailer platforms/markets and Pepsico brands
Keyword Research and Ad Copy Development
Manage and maintain campaign budgets or spend summaries
Track and analyze campaign data to achieve business goals
Optimize and Manage campaigns for achievement of KPIs, budgets and deadlines
Lift & shift learnings across markets while planning and delivering the marketing strategies
Reporting and optimization:
Present the results to internal stake holders, proactively work with cross-functional teams to build and deliver reporting solutions
Liaise with cross functional teams (Sales, Business units) to build in-depth knowledge of business objectives and product mix to identify growth opportunities on search
Work closely with analytics and data science teams to discover, test data driven ways to optimize performance
Stay up to date with developments in Performance Marketing and the competitive landscape
QualificationsCampaign planning:
Partner with commercial teams to understand objectives, challenges, priorities and budgets
Conduct forecasting for annual and monthly budgets
Ensure deployment of best practices in all performance and on-platform search campaigns across markets
Proactively seek out new opportunities and make recommendations to grow eCommerce performance campaigns via new ad groups, ad copy testing, landing page optimizations, and keyword expansion
Manage test & learn agenda to identify new opportunities, ensuring clear goals against key marketing activities & knowledge share
Campaign execution:
Manage eComm performance campaigns across multiple retailer platforms/markets and Pepsico brands
Keyword Research and Ad Copy Development
Manage and maintain campaign budgets or spend summaries
Track and analyze campaign data to achieve business goals
Optimize and Manage campaigns for achievement of KPIs, budgets and deadlines
Lift & shift learnings across markets while planning and delivering the marketing strategies
Reporting and optimization:
Present the results to internal stake holders, proactively work with cross-functional teams to build and deliver reporting solutions
Liaise with cross functional teams (Sales, Business units) to build in-depth knowledge of business objectives and product mix to identify growth opportunities on search
Work closely with analytics and data science teams to discover, test data driven ways to optimize performance
Stay up to date with developments in Performance Marketing and the competitive landscape