AddressGeneral Manager - Non Performance Marketing
About the Company:
NxtWave is revolutionizing the 21st-century job market by transforming youth into highly skilled tech professionals irrespective of their educational background with our CCBP 4.0 programs.
By offering vernacular content and interactive learning, NxtWave is breaking the entry barrier for learning tech skills. Learning in their mother tongue helps learners achieve higher comprehension, deeper attention, longer retention, and greater outcomes.
NxtWave was founded by Rahul Attuluri (Ex Amazon, IIIT Hyderabad), Sashank Reddy (IIT Bombay), and Anupam Pedarla (IIT Kharagpur).
NxtWave helps Indian undergraduate students to get high-paid tech jobs, NxtWave has grown fast and established a Student Community of more than 2 lakh students from 3000+ colleges across India. In the last 12 months, CCBP 4.0 learners have been hired by 1500+ companies including Amazon, Accenture, IBM, Bank of America, TCS, Deloitte, and more.
Job Overview:
As the General Manager (non performance marketing) at NxtWave, you will play a crucial role in our organization's growth and success. You will be responsible for identifying and setting up new lead generation channels, managing operations, defining playbooks, and leading a team of Program Managers to achieve the desired results. We are looking for a dynamic individual with 7+ years of relevant experience who can contribute to our mission.
Responsibilities:
Strategic Leadership:
- Develop and implement comprehensive non performance marketing lead generation strategies
- Provide strategic direction and leadership to the marketing team, aligning efforts with the unique challenges and opportunities in EdTech.
Team Management:
- Lead a team of Program Managers, each specializing in one or more non performance marketing lead generation channels.
- Foster a collaborative and high-performance culture within the marketing team. Define and refine KPIs and keep a close check on the targets being achieved.
Channel Oversight:
- Oversee all non performance marketing lead generation channels, including but not limited to events, partnerships etc.
- Identify new lead generation channels for generating leads in a cost effective manner.
- Collaborate with Program Managers to optimize channel performance and ensure alignment with online strategies.
Budget Management:
- Develop and manage the marketing budget for non performance marketing channels, emphasizing cost-effective strategies.
- Ensure efficient allocation of resources and measurable return on investment for EdTech marketing activities.
Cross-functional Collaboration:
- Collaborate closely with other departments, particularly Sales and Product, to align marketing strategies with EdTech business goals.
- Communicate regularly with leadership on marketing performance and key initiatives within the EdTech sector.
Campaign Development:
- Work closely with Program Managers to conceptualize and execute impactful non performance marketing campaigns specific to EdTech.
- Ensure consistency in messaging and branding across all non performance marketing channels within the EdTech industry.
Market Research:
- Stay abreast of industry trends, competitor activities, and market dynamics to inform marketing strategies.
- Recommend adjustments to marketing plans based on comprehensive EdTech market analysis.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
- Over 7+ years of experience in lead generation channel management, with a significant portion in the EdTech industry preferred.
- Proven success in managing and leading high-performing marketing teams, particularly in an EdTech context.
- Strong strategic thinking and leadership skills, with a deep understanding of the EdTech landscape.
- Excellent communication and interpersonal abilities.
- Analytical mindset with proficiency in data-driven decision-making.
- Familiarity with the latest marketing trends and technologies in the EdTech sector.
Work Location: Hyderabad (Work From Office)
