AddressBlis is seeking a passionate and analytical Marketing Operations Manager to join our dynamic Product Marketing team. In this role, you'll be responsible for managing our marketing technology stack, executing B2B campaigns, and generating insightful reporting to support our growth goals. You will report to the Director of Product Marketing.
Responsibilities:
- Oversee and optimize Blis’ marketing technology landscape, including Zoho CRM, Zoho Marketing Automation, LinkedIn, Google Ads, Facebook, and WordPress.
- Craft and execute data-driven B2B marketing campaigns across various channels, driving lead generation and brand awareness.
- Analyze campaign performance metrics, providing actionable insights to the marketing team for continuous improvement and optimization.
- Manage the Blis.com website, ensuring it remains up-to-date with fresh content, compelling visuals, and a user-friendly experience.
- Implement and manage sales support tools such as lead tracking software to empower the sales team and optimize marketing ROI tracking.
- Foster strong relationships with the sales team, ensuring alignment with data collection practices for effective marketing ROI measurement.
Qualifications:
- 4+ years of experience in Marketing Operations or a related field
- Proven understanding of marketing automation platforms and analytics tools
- Demonstrated ability to manage and execute B2B marketing campaigns
- Excellent data analysis and reporting skills
- Strong communication, collaboration, and organizational skills
- Familiarity with B2B marketing best practices and the digital advertising landscape
- A passion for marketing technology and staying up-to-date with industry trends
Bonus Points:
- Experience with programmatic advertising and marketing in the ad tech space
- Experience with content management systems (CMS) like WordPress
- Proficiency in marketing automation platforms like Zoho or Salesforce
About us
Blis is an audience-first platform that doesn't rely on personal data. We’re an integrated planning and buying platform that delivers scaled, relevant and high-performing audiences, helping the world’s largest brands and media agencies achieve their goals.
Over the past 19 years, Blis has built its reputation on delivering award-winning location-powered advertising solutions. In today’s consumer-centric landscape, Blis is transforming the role of location data by combining it with a broad range of rich and powerful datasets to give our clients the deepest audience understanding available. Our unique approach to integrated planning and buying provides personalised targeting and performance without reliance on personal data. We serve relevant ads to the highest-value addressable audiences across any channel and deliver our clients’ campaign outcomes every time, from brand awareness and engagement through to store/site visits and sales.
Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world’s largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald's, HSBC, Mercedes Benz and Peugeot, as well as every major media agency.
At Blis our vision is to be the undisputed leader in location-powered advertising and analytics. We believe that values create behaviours and behaviours create a culture. Our company values are a huge part of our DNA. We are fully committed to creating a powerful culture of inclusivity and belonging that embraces diversity, encourages people to bring their authentic selves to work, educates everyone at Blis about matters of equality and engages with the wider industry community to drive social change.
As an equal opportunity employer, we treat all our employees and job applicants fairly and equally. We oppose all forms of unlawful and unfair discrimination and take all reasonable steps to create a work environment in which all employees are treated with respect and dignity. We don't condone or tolerate any form of harassment, by employees or by others who do business with us.
Our Values - B.L.I.S.
Brave
We're leaders not followers
An innovation and growth mindset helps us solve everyday challenges and achieve breakthroughs. Our passion drives us to innovate. We don’t see barriers, just possibilities.
We take ownership and hold ourselves accountable for outcomes, good and bad – and we don’t pass the buck.
Love our clients
We're client obsessed
We do what we say and build trusted relationships with our partners for the long term. We act with integrity. We put our clients at the center of our business. We obsess over the best insights, ideas and solutions to deliver WOW and work with honesty and accountability to get it done.
Inclusive
We're one team
We are empathetic and embrace diversity. Everyone has a voice and can bring their authentic self to work. We care about and support each other – with humility and good humor. Mutual respect and wellbeing are key. We strive to eliminate bias and be open and transparent.
Solutions driven
We're action oriented
Speed matters in business, so we're solution-driven and action-oriented. We value simplification and calculated risk taking. We are lean, agile and resourceful self-starters. We collaborate and break silos, working thoughtfully and with urgency to solve problems, while learning from mistakes and celebrating wins.
If this looks like the perfect fit for you or if you just want to have a conversation, please apply, and we will get back to you as quickly as possible!
