Marketing Head - Apparel

Marketing / Advertising / Public Relations

• Heading marketing function. Responsible for planning, development and implementation of marketing strategies for the Company.
• Brand positioning, Product classification, Customer segmentation and Pricing strategies.
• Develop and implement processes to capture market information and changing customer preferences.
• Growing business across Retail, EBO’s, Large format stores, Exports & E-Commerce.
• Ensure timely effective implementation of marketing initiatives for launching new products.
• Drive digital marketing to promote E-commerce platform.

• MBA with 10+ years of experience in Marketing, with at least 3 years in the Apparel / Garment / Retail / FMCG industry
• Exposed to Digital marketing & online business
• Experience in Product and Brand Management