- Write clear, concise, and compelling Marketing Content, including but not limited to website copy, blog articles, social media posts, email campaigns, video scripts, case studies, white papers, and product descriptions.
- Conduct thorough research to gather information on industry trends, competitors, and target audience preferences to inform content creation.
- Collaborate with content marketing managers, designers, and subject matter experts to gather input, review content briefs, and ensure content aligns with brand guidelines and messaging.
- Optimize content for search engines (SEO) to increase organic visibility and drive traffic to our digital platforms.
- Proofread and edit content for accuracy, grammar, and consistency, ensuring it meets high editorial standards.
- Stay up to date with emerging marketing and content trends, techniques, and best practices, and apply them to enhance content quality and effectiveness.
- Collaborate with cross-functional teams to support various marketing initiatives, such as product launches, promotions, and lead generation campaigns.
- Maintain brand voice and tone consistency across all channels and ensure content is tailored to specific audience segments.