Marketing Analytics Lead

Location: Pune

Employment Type: full-time

Designation: Marketing Analytics Lead

Job Details

Bright Horizons Marketing Analytics Director/Lead

Location: Pune

Timings: 4pm to 12am IST

Core Skills

• 5+ years experience in BI tools. 2+ years experience in Power BI or Qlik.
• 7+ years experience in SQL. Exposure to Snowflake is a plus.
• 3+ years experience working with Google Analytics.
• 2+ years experience with reporting suites of Salesforce Marketing Cloud and Sales Cloud.
• Advanced Excel is a must.
• 6+ years experience in business analytics roles. 2+ years in a Marketing Analytics Lead role.
• Has built and led a team of 5+ marketing analysts.
• Strong understanding of marketing concepts, digital analytics, and experience with various marketing channels (digital, social media, email, etc.)
• Exceptional leadership, communication, and stakeholder management skills.
• Python and data science modelling experience is a plus.

Key Responsibilities

• Strategy Development: Develop and execute a comprehensive Marketing Analytics strategy aligned with business objectives, leveraging data to optimize marketing efforts and drive growth.
• Team Leadership: Manage and lead a team of marketing analysts, fostering a collaborative environment, providing guidance, and promoting skill development.
• Data Analysis and Insights: Use advanced analytical techniques to interpret data, extract meaningful insights, and create actionable recommendations for optimizing marketing campaigns and strategies.
• Performance Measurement and Reporting: Establish KPIs, design dashboards, and create regular reports to monitor and communicate the performance of marketing initiatives to key stakeholders.
• Cross-functional Collaboration: Collaborate closely with marketing teams, data scientists, product managers, and other stakeholders to ensure alignment of analytics efforts with broader business objectives.
• Tool and Technology Implementation: Identify and implement cutting-edge analytics tools, platforms, and technologies to enhance data collection, analysis, and reporting capabilities.
• Experimentation and Optimization: Drive A/B testing, experimentation, and continuous optimization efforts across various marketing channels to improve performance and ROI.
• Compliance and Data Governance: Ensure compliance with data privacy regulations and establish robust data governance practices within the Marketing Analytics function.