AddressProduct Marketing Manager
Overview:
We are looking for a Product Marketing Manager to join our fast-growing team. The ideal candidate exhibits a deep understanding of markets and buyers to devise and lead a product's goto- market strategy. They must work cross-functionally, unifying and motivating peers from different teams (e.g. product management, digital marketing, communications, field marketing, sales).
The Product Marketing Manager must have an expert understanding of the product's buying audiences and their needs and often acts as a subject matter expert (SME) who transfers knowledge about markets, buyers, and product across marketing and sales functions.
Roles/Responsibilities:
- Define the market opportunity for a product; perform segmentation and targeting exercises that identify the segments with the highest propensity to buy.
- Conduct market and customer research to gather data and insight about target personas, buyer needs and the purchasing decision process for the product, including key buyer roles.
- Influence product development through well-defined market requirements.
- Write and socialize the following product-level documents: marketing plan, sales enablement plan, launch plan, solution handbook.
- Develop product positioning, value propositions, and messaging that resonate with the buying audience and produce the source messaging blueprint.
- Collaborate with marketing peers and resources to produce relevant content for target buyer.
- Develop the competitive comparison guide for use in positioning against similar offerings from other organizations.
- Collaborate with a sales enablement and/or sales operations manager to produce a sales enablement plan
- Enable sellers and coordinate the development of sales content and activities for direct and indirect sales.
- Assist in product naming by providing market, competitive, and customer context.
- Manage launch planning and orchestrate execution of the commercial release of a product.
- Provide market and buyer insights to drive the development of campaign strategies including demand creation and reputation building.
- Serve as market-facing SME/thought leader for the product and interface with industry analysts as company representative.
- Develop customer references, testimonials, and case studies for external and internal use, or assist a formalized customer marketing function in doing so.
- Drive product retention and upsell/cross-sell strategies or assist a formalized customer marketing function in doing so.
- Conduct win/loss interviews and perform ongoing analysis to determine the level of customer product adoption and provide feedback to the product team.
- Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts.
About the Company:
Lightstorm is a network infrastructure platform set up by I-Squared Capital, a global infrastructure- focused private equity fund. The mission of Lightstorm is to create a digital native and market leading network platform-based business, built on asset acquisitions roll up and business transformation strategy.
Our network infrastructure platform is built to solve the hyperscale demands and quality network infrastructure issue in emerging markets. We are the winner of the 12th Aegis Graham Bell Awards in the category of Digital Transformation for Telecom.
A few things that set us apart:
- Trusted by hyperscalers and several Fortune 500 companies for high-quality resilient network
- Network platform built ground-up using next-generation technology with no legacy to hold us back
- Superior utility-grade fiber network ensures 100% uptime, flap and latency guarantees, allowing businesses to deliver a superior end-user experience
- Powered by software-defined architecture, our on-demand platform allows businesses to quickly connect, scale, and dynamically manage their network
- Led by industry leaders from diverse technology backgrounds, Lightstorm has adopted an innovator mindset to solve the pain points of traditional networking.
