AddressAbout the Role
We're looking for a hands-on field marketing professional to execute our regional marketing programs and help us meet our pipeline and revenue goals. You will contribute significantly in shaping our regional marketing strategy, own and execute marketing activities and execute account-based marketing programs, direct marketing and events, partnerships, co-marketing efforts, and more. You will work alongside our marketing and sales leadership in creating and executing the regional marketing plans, owning the demand generation goals for the region.
Responsibilities
- Execute integrated marketing campaigns including events, webinars, email programs, direct mail and other channels to meet the regional business pipeline and revenue targets
- Collaborate with the digital marketing team to manage key online marketing (acquisition and awareness) efforts through paid, social, PPC across Account-based marketing platforms, and ensure alignment with global and regional field marketing campaigns
- Apply all strategies and tactics available to deliver leads and pipeline for the sales team
- Work with local media, PR agencies, and industry bodies to improve our brand presence
- Work with database and research agencies to plan the regional execution and segment focus
- Be the internal voice of the customer and inform global teams on the latest trends in the local market
