AddressAbout the Aditya Birla Group
A global conglomerate, the Aditya Birla Group is in the League of Fortune 500. Anchored by an extraordinary force of over 120,000 employees belonging to 42 nationalities, the Group is built on a strong foundation of stakeholder value creation. With over seven decades of responsible business practices, our businesses have grown into global powerhouses in a wide range of sectors – metals, pulp and fiber, chemicals, textiles, carbon black and cement.
Aditya Birla Group is among the Forbes Best Employers, 2020 and 4th in the world and 1st in Asia Pacific in the 'Top Companies for Leaders' study 2011 (conducted by Aon Hewitt, Fortune Magazine and RBL).
About Birla Paints Division Grasim
A new venture in the space of paints, Birla Paints division – Grasim is set to offer a diversified new-age portfolio of paints and related products in line with global megatrends. Planned to have presence across multiple locations in India. An exciting place to work, setting up world class systems, processes, future technologies, from design to scale up, involving extreme challenges and agility to add color to your career.
Key Result Areas
1. Experience Centre Set up :
- Define experience centre design principles in line with overall brand identity.
- Develop Experience Center design / designing various modules .
- Identify location / type for different categories of experience centres across 11 cities
- Oversee execution of experience centre set up.
- Ensure timely upgrades at experience Centres
2. Operations
- Define SOP for Centre operations and ensure compliance to internal Process and statutory compliances.
- Build up IT, Digital and automation systems to ensure continuous journey across online and offlline platforms.
- Monitor compliance for all regulatory issues.
3. Team Management
- Set recruitment norms and productivity norms for in-store teams.
- Training of team on systems / processes and consumer interaction to deliver outstanding consumer experience.
4. Consumer centricity
- Create top of the line differentiated in-store consumer experience.
- Develop Experience Centre as a centre of excellence hub for all service offerings.
5. Store Promotions
- Develop Store Promotion strategy and guidelines/ Develop content for store promotions to drive targeted customer footfalls.
- Track effectiveness of various Store Promotion campaigns
– Online and offline - Plan for local events and meets aimed at influencers
- Drive promotion of premium products and services & Ensure Targeted conversion %
6. P&L
- Set P&L / CAPEX / Consumer conversion / Products & Services sales targets
- Support sales team to Achieve targeted P&L / CAPEX and cost control
Qualifications:
Minimum Experience Level:
10-12 Years
Report to:
Assistant Vice President
