Address- Responsible for brand P&L and developing the overall strategy relating to sales and channel marketing.
- Develops, tracks, and assesses economic indicators to better forecast business.
- Monitor, measure and maintain reports on performance to drive sales KPIs and brand awareness on -the platforms.
- Leads digital merchandising projects to enhance business impact of sales force and key account management.
- Provides data and recommendations to the business teams in decision-making aligning to current market developments / trends.
- Derives recommendations to support the business in taking strategic decisions with focus on competitor strategies.
- Collaboration with digital agencies and brand marketing team to enhance conversions, cross-selling, influencer activities, and upselling through various digital channels.
- Collects and analyzes customer insights to provide relevant customer intelligence to SUs and functions.
- Critically reviews success of launches, promotions, and activities to ensure continual improvement of brand & targeting.
- Providing insights into latest consumer shopping trends, competition products and campaigns to identify assortment gaps & selection and plan effective branding strategies.
- Preparation of various quarterly and annual reports or review presentations on the respective product group's performance for management review.
- Manages relationships and facilitates projects with third party market research provider
Your skills:
- Excellent communication and presentation skills
- Expertise in crafting sales strategies aligned to market and customer trends
- Strong background of digital consumer marketing, along with fair understanding of ecommerce business and relationship building
- Familiarity with project methodologies (Agile, Scrum, etc.) and project management tools (MS Project) preferable
- Understanding of market & customer orientation to drive strategic business development
- Strong analytic skills to make data-driven decisions & optimize sales strategies
- Minimum relevant experience - 5+yrs
