Address
Form of work
SalaryLocation: Lucknow, Uttar Pradesh, India
Role Summary
You will be the custodian of the overall insighting domain for his/her state cluster – overall accountable for gathering & upkeep of cluster-specific insights, working in tandem with cluster team members, as well as sharing them as needed within the insights chapter
Accountabilities
Single point of contact for all research & insight generation efforts within the state cluster, including
. Primary / secondary research specific to brands, disease areas
. Competitive intelligence
. Patient journey mapping (if cluster-specific) and related research
. Customer (prescribers & non-prescribers) insights
. SoF-specific information pertinent to the respective cluster
. Represent the cluster in the Insights Chapter as an active participant
. Lead insight generation & collation activities from own cluster as required, given the chapter needs
. Distill key insights from own cluster from time to time, and share as relevant – fostering sharing of learnings across clusters
. Support chapter initiatives to build new solutions for the affiliate e.g. participate in sprints called by the chapter as & when needed
. Accountability for providing own cluster-related inputs to the Digital Nerve Center as when required
. Design & maintain up-to-date cluster-specific collateral for effective, data-driven decision-making. For example:
. Customer and patient personas to enable better messaging, call planning, engagement strategies, promotional initiatives, etc.
. Influence maps in the cluster for different ecosystems and accounts
. Customer belief-mapping estimates for various Roche products
. Primary & secondary sales data analytics for the clusterDisease-specific insights from the state for existing & new portfolio projections
. State factbook including key demographics, epidemiological info pertinent to Roche products, SoF-wise data, patient funnels, etc.
. Lead various research projects aimed at fine tuning/informing hypotheses/approaches
. Enable formulation of effective cluster-level strategy in coordination with senior stakeholders within the cluster team, and support creation of annual business plans
. Aid customization of pricing and PAP solutions (where feasible) basis business case rationale
. Lead local market research needs for the state, including any for new launches
. Support design of innovative solutions based on customer / account / patient level insights
Functional Competencies
. Strong analytical capability & strategic thinking
. Strong problem solving skills
. 3+ years (minimum) of work experience in strategy consulting, or in a corporate strategy function
. Prior experience of handling consulting / complex research projects, preferably in healthcare / pharma
. Strong quantitative aptitude a must
. Good communication skills, fluency in English essential
. Knowledge of productivity toolsEducational Qualification - Must Meet: Post Graduate MBA with a good CGPA and / or a top-tier B-school
. Educational Qualification - Optional: Healthcare/pharma marketing/analytics. Knowledge of productivity tools
Mindset & Behavior
. Patient & Customer Centric
. Pragmatic
. Experimenting & Risk taking
. Questioning & Challenging
. Networked & CollaborativeWho we are
At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.
Roche is an Equal Opportunity Employer.
