Address- Developed a comprehensive long-term digital strategy encompassing market sizing, revenues, and roadmap,Managed all aspects of eCommerce, driving online sales increases.
- Led the development of digital products and consumer journeys to facilitate end-to-end digital acquisition.
- Create and implement the marketing & growth plan in line with overall business objectives while striking a balance between long term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets.
- Built and organized the digital infrastructure for all projects - Mobile friendly websites, SEO compliant
