Head Of Digital

Job Objective-

Digital Marketing role focused on driving digital and social media growth, as well as increasing website traffic. Responsible for developing and implementing strategies to meet these KPIs and enhance the overall online presence and performance.

Key Responsibility Areas

Strategy -

• Develop and execute comprehensive digital and social media strategies to drive growth and engagement.
• Formulate Digital Strategy Roadmap
• Identify and implement SEO and SEM strategies to increase website traffic and improve online visibility.
• Stay abreast Of Digital marketing trends and technologies, providing recommendations for adapting strategies to meet evolving market demands.

Operations-

• Manage and optimize digital advertising campaigns across various platforms for maximum ROI.
• Managing CRM & CMS systems with introducing Martech tools for enhancing productivity & Customer Excellence.
• Implement data-driven decision-making processes, analyzing performance metrics to refine and improve digital marketing efforts continually.
• Collaborate with cross-functional teams, including content creators and designers, to ensure alignment and consistency in digital marketing initiatives.

Role Requirements-

Qualifications-

• Bachelor's degree in marketing, Business, or a related field; relevant certifications a plus.
• Proven experience in digital marketing with a track record of successfully driving digital and social media growth.
• In-depth knowledge of SEO/SEM, social media platforms, and digital advertising tools.
• Analytical skills to interpret data, analyze trends, and optimize digital marketing strategies.
• Familiarity with web analytics tools (e.g., Google Analytics) and content management systems.

Skills and Competencies-

• Proficiency in utilizing various digital marketing channels and tools to achieve growth objectives.
• Ability to analyze data, interpret metrics, and derive insights to optimize digital marketing strategies.
• Strong understanding and practical experience in implementing SEO and SEM best practices.
• Innovative thinking to create engaging and shareable content for social media platforms.
• Capacity to adapt strategies based on changing market trends and digital landscape.
• Effective collaboration with cross-functional teams to ensure integrated and cohesive digital marketing campaigns.

Location- Ludhiana

Trident Group India is looking for .

Education : Any Graduate / Post Graduate