AddressPosition Title : Head - Marketing Strategy (Housing Finance)
Grade : GM
Reporting to : Business Head
Work Experience : 12 to 15 years
Qualification : Bachelor's Degree, MBA - Marketing preferred
Skills :
- Demonstrated project management skills with ability to develop and implement business strategies and assess business performance in a cross functional environment
- Ability to frame options related to business issues and independently develop details and analysis
- Excellent communication (verbal and written) and analytical skills
- Equally effective in formal and informal settings with senior managers at conveying key information and defending positions
- Strong PowerPoint presentation and excel modeling skills
- Demonstrated problem solving and leadership ability
Responsibilities :
- Develop and implement organic growth and new customer acquisition initiatives
- Frame, research and identify new growth ideas
- Define business case
- Conduct strategic assessment
- Assess future growth prospects
- Identify cross-segment opportunities
- Support direct mail assessment and analysis to develop contact, creative and offer strategies
- Assess and implement proper media mix strategy both cable network media and broadcast media
- Perform market segment analysis to provide insight as to customer and market needs
- Conduct market/competitive analysis and work with product and marketing managers to form shared views of the marketplace
- Develop and determine marketing performance measurement dashboard
- Quantify the trade-offs, inter-relationships and elasticity of brand, advertising, promotions, direct mail and other sales and marketing levers to determine optimal investment
- Determine industry growth rates and growth potential for segments, suggesting, developing and implementing opportunity action plans
- Identify root cause of non-performance, suggest remedial action to execute turnaround efforts
- Lead, manage and coordinate staff
Interested candidates Please apply with your updated CV along with CTC details.
K Kumar
Sr Account Manager
New Era India Consultancy Pvt Ltd
New Delhi
Contact - No : 011 - 48888533
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