AddressROLE : Head Marketing(International)
DEPARTMENT : Marketing
LOCATION : Kolkata/Dhaka
Job Purpose :
- Assumes for group of brand responsibility for monitoring all marketing & and branding activities for all brands , while maintaining brand focus internally & externally.
- Develops the marketing & brand management strategy of to support top line & bottom line growth & foray into new segments and innovative products.
- Directs the evaluation of brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.
- Assumes overall responsibility for Brand Innovation.
- Ensures co-ordination with sales department to implement & monitor all marketing initiatives.
- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.
THE PERSON :
A. Personal Attributes :
- Self-starter who can understand, formulate and execute business plans accurately. He needs to understand market flow, company strategy and how to implement it independently.
- Visionary, he should be able to visualize what he and the company wants for the brand in future. He should be able to communicate the vision to others and also inspire others to share it with him
- Problem Solver, with limited supervision who can take critical decisions
- Build relationships with good networks and contacts to gain support from all levels of company, customers and people
- Focus on identification of needs and delivering results is the base of every function. The person should think and maximize efforts in the requisite direction to deliver the best results.
B. Qualification & Desired Skills :
- Masters degree in Business Administration , good academic background with 18+ years of total experience in good FMCG(Personal care).
