AddressJob Title: Growth Marketing Specialist
Location: Noida
Employer: One of the fast-growing Dairy brands
Responsibilities:
Customer Acquisition Using Digital Platforms :
- To attract new customers through various digital channels such as social media, search engines, display advertising, email marketing, content marketing etc.
- Collaborate with external agencies to create compelling campaigns targeting specific audiences.
- Utilize analytics tools to monitor the performance of campaigns and optimize them for maximum effectiveness and return on investment (ROI).
Customer Retention :
- Develop strategies to enhance customer loyalty and reduce churn rates through personalized communication, loyalty programs, and targeted offers.
- Implement customer feedback mechanisms to understand pain points and address them effectively, thereby improving overall customer satisfaction and retention.
- Work closely with operations teams to ensure a seamless customer experience and resolve issues promptly.
Upselling :
- Identify opportunities to upsell and cross-sell additional products or services to existing customers through targeted marketing campaigns and promotions.
- Analyze customer purchase behaviour and preferences to recommend relevant products or bundles that align with their needs and interests.
- Collaborate with other teams to develop upselling and cross-selling strategies that drive incremental revenue growth.
Studying Market Trends :
- Conduct thorough competitive analysis to understand market dynamics, identify key competitors, and evaluate their marketing strategies and tactics.
- Monitor competitor activities and performance metrics to identify strengths, weaknesses, opportunities, and threats (SWOT) that can inform our own marketing strategy.
Customer Insights and Data Analysis :
- To extract actionable insights from customer data
- Generate reports and dashboards to track key performance indicators (KPIs) related to customer acquisition, retention, upselling, and cross-selling, and use insights to drive decision-making and optimization.
Qualifications:
- MBA with relevant experience in Growth marketing/customer acquisition/retention of 3+ years
- Ability to think strategically and analytically, leveraging data and insights to develop actionable plans and drive business growth.
- Demonstrated initiative and accountability in driving projects forward with minimal supervision.
- Proficiency in formulating hypotheses, conducting experiments, and iterating strategies based on feedback and results.
- Strong interpersonal and communication skills, ability to collaborate effectively.
- Ability to adapt quickly to changing market dynamics, and challenges, maintaining focus.
