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Form of work Are you a passionate individual about Marketing & Technologies? Are you ready to build a career that enlighten your skills? Then, we have a choice for you.
Job Requirements: -
- Explore new streams for growing campaigns and other marketing channels by equipping the product ready for Go-to-Market.
- Plan the launches of new products and releases of existing products and manage the cross-functional implementation of the plan.
- Measuring the performance of campaigns through web analytics tools (Google Analytics, etc.).
- Must be experienced in Lead generation campaigns on various platforms.
- Work on SEO for website pages and optimize the website monthly for higher ranking.
- Brainstorms new and creative growth strategies through digital marketing.
- Develop and implement link building strategy
- Exposure to SAAS model or SCM based apps are highly preferred.
Digital Marketing Qualifications / Skills:
- Creating and maintaining client relationships
- Self-motivated yet customer-focused
- Proficient in marketing research and statistical analysis
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Education, Experience Requirements:
- Bachelor’s or master’s degree in marketing or a related field
- Proven 4 – 8 working experience in Go-to-Market strategies, digital marketing, particularly within the SAAS based IT industry
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Net Insight, Omniture, WebTrends, SEMrush, etc.)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Working knowledge of HTML, CSS, and JavaScript development and constraints
